The Lawn Tennis Association
BRAND DEVELOPMENT AND ROLL-OUT
The Lawn Tennis Association (LTA) is the UK’s national governing body of tennis; promoting all levels of the sport, transforming communities throughout the country and with the aim to make tennis welcoming, enjoyable and inspiring to everyone.
As the LTA’s trusted approved partner, for over seventeen years we have acted as proud brand guardians and creative innovators for the all areas of LTA; supporting the transition of multiple iterations of their brand over this period.
As well as servicing the LTA’s core brand, we have also sensitively and consistently reflected their brand standards across tens of thousands of collateral for tennis clubs, coaches and schools throughout the country – including the design, production and fulfilment of multiple year-on-year Education Resources Award (ERA) winning resources since 2016.
We have also continued to instigate and implement new brand initiatives and guidelines for identities such as Youth Schools Tennis, SERVES tennis, the LTA Tennis Awards, LTA Performance, LTA Padel and She Rallies.
Our expertise and extensive knowledge of the LTA has allowed us to create, host and manage a branded online marketing ordering system, allowing coaches, clubs and teachers to customise their own promotional collateral and event materials,
In addition we have produced extensive work each year for the LTA’s Major Events, supporting their presence at Wimbledon, as well as re-branding the LTA’s high-performance training facility at the National Tennis Centre (NTC).
We have also had the honour of supporting the LTA with any of their print management, production, and distribution requirements.
Deliverables
Brand Development Guidelines and Implementation
ATP, Billie Jean King and Davis Cup Tournament Branding and Promotional Materials
Branded Experiential Environments
Financial Reports and Annual Reviews
Educational Guides, Resources and Promotional Items
Online Customisable Marketing Ordering Systems
Branded Infographics and Illustration
Branded Building Wraps and Signage
Large Format Banners, Flags and Site Branding
Social Media Assets
Initiative Logo Design and Visual Identities
Video and Animated Elements
Information Brochures, Flyers and Leaflets
Press Advertisements and Editorials
Branded Stationery, Clothing and Merchandise
Branded Microsoft Office Templates
Printed Management, Production and Fulfilment
Campaign Identities and Roll-Out
