Project Description

LTA Major Events

TENNIS TOURNAMENT BRAND APPLICATION

Each year, The LTA stages over 20 world class sporting events for fans. The six largest of these professional tennis tournaments are the Fever Tree Championships at The Queen’s Club; the Nature Valley Tournaments in Birmingham, Nottingham and Eastbourne; The Trophy Series in Surbiton, Manchester Ilkley; The Murray Trophy in Glasgow, as well as the British Open Wheelchair Tennis Championships.

Year on year there’s been an increasing number of spectators enjoying the events – culminating to over 50,000 fans attending some of the tournaments – as well as widespread online and television coverage.

Working with supplied style guides we were tasked with rolling out consistent design application for site-specific branded features. These included large format building wraps, on-site and off-site dressing, tennis activity area designs, clothing and merchandise, as well as a full range of printed and digital promotional materials.

Deliverables


Complete on-site and off-site Tournament Dressing:
Tennis Activity Areas
Entrance, Perimeter & Spectator Areas
Tennis Court Branded Hoardings
Tournament Promotional Billboards
Large Format Banners
OOH Advertising
Flag and Street Banners
Animated Social Media Campaigns
Tournament Information Flyers
Tournament Passes
Press Advertisements
Ticket Wallets
Merchandise & Clothing Design
Social Media Assets