Climate Group
Under 2
Mobilising green investments in
Brazilian states
Designing an identity that brings green finance to life
As The Climate Group’s long-standing creative partner, we were tasked with creating a visual identity for Mobilising Green Investment in Brazilian States — an initiative equipping Brazilian states with the tools and knowledge they need to access climate finance and deliver real on-the-ground climate action.
The programme helps states understand complex finance mechanisms, build bankable projects, and strengthen climate planning ahead of COP30. Our challenge was to transform this intricate landscape of policies, processes and investment pathways into a visual system that feels clear, engaging and uniquely Brazilian.
We developed an identity centred around a growing, interlocking structure — a fluid network that expands, connects and flexes to any format. This evolving visual device mirrors the programme’s purpose: clarifying how diverse finance mechanisms link together to unlock green investment across regions.
A vibrant, energetic colour palette draws inspiration from Brazil’s ecology and culture, capturing the dynamism of the states driving climate action. Combined with clear graphic storytelling, the system translates technical finance themes into accessible visuals that resonate with policymakers and practitioners.
Designed for full scalability, the identity adapts seamlessly across reports, presentations, tools, and digital platforms. The result is a distinctive, flexible visual language that reflects both the complexity of climate finance and the optimism of Brazil’s climate leadership.
