For over a decade, we have proudly partnered with the Lawn Tennis Association (LTA), the governing body for tennis in Great Britain, helping bring their mission to life — making tennis accessible and enjoyable for players of all levels. Our latest collaboration, ‘Monster Smash,’ infused the LTA’s Youth Team Challenge with spooky fun and a captivating visual identity designed to introduce junior players to stress-free competition, a proven way to boost retention and long-term engagement in the sport.

We embraced the playful, Halloween-inspired theme by creating a vibrant and dynamic brand identity. At its heart was an expressive character logo that captured the excitement of the event, complemented by a collection of imaginative tennis ball monsters, each donning Halloween costumes from witches and vampires to mummies. The bold and energetic colour scheme tied seamlessly into the existing LTA Youth Competitions visual identity, reinforcing brand consistency while standing out with ‘frightening’ flair.