CAMPAIGN IDENTITY + AUDIENCE ENGAGEMENT CAMPAIGN

In the wake of the most definitive IPCC report and with COP26 just around the corner, Climate Week NYC 2021 offered a critical moment to accelerate action and raise ambition.

Climate Group tasked us with rebranding their flagship annual event to amplify the urgency for climate action whilst reflecting their positive brand personality and ‘can-do’ attitude of the host city.

With the world watching, this is a time for bold visions and ACTION. It’s not about 2050, it’s about what can be done TODAY!

To build on this urgency, we created the central theme of “Getting It Done”. A message-based platform for bridging the ambition gap and encouraging signals and commitments from states, cities, business and civil society.

To complement the theme we created a new visual identity system, comprising a new logo, visual language assets, low carbon digital palette, impact typography and art direction. We applied these to social media posts and toolkits, animated and static promotions, printed, digital and animated physical conference environments, live and pre-recorded broadcasting surrounds and backdrops, presentation decks, virtual conference platform, magazine and city-wide out-of-home campaign.

A hybrid of over 530 topical events took place, with some of the largest businesses globally making major announcements amounting to billions of pounds of investments and significant commitments with regards to net zero goals. Government engagement was also significant during Climate Week NYC 2021 with many leaders joining from the US cabinet, the UK, Europe, Africa, and Asia.

Late-night talk shows banded together for Climate Night, dedicating their Wednesday night shows to shine a light on the climate crisis.

“Getting It Done” was a consistent theme throughout, helping change the conversation from future need to action now.

“There is no doubt that this has been the most successful Climate Week NYC ever held, and by many measures probably the biggest climate event to encompass business, government and the public – that has ever taken place”, Adam Lake, Head of Climate Week NYC.