In the wake of the most definitive IPCC report and with COP26 just around the corner, Climate Week NYC 2021 offered a critical moment to accelerate action and raise ambition.
Climate Group tasked us with rebranding their flagship annual event to amplify the urgency for climate action whilst reflecting their positive brand personality and ‘can-do’ attitude of the host city.
With the world watching, this is a time for bold visions and ACTION. It’s not about 2050, it’s about what can be done TODAY!
To build on this urgency, we created the central theme of “Getting It Done”. A message-based platform for bridging the ambition gap and encouraging signals and commitments from states, cities, business and civil society.
To complement the theme we created a new visual identity system, comprising a new logo, visual language assets, low carbon digital palette, impact typography and art direction. We applied these to social media posts and toolkits, animated and static promotions, printed, digital and animated physical conference environments, live and pre-recorded broadcasting surrounds and backdrops, presentation decks, virtual conference platform, magazine and city-wide out-of-home campaign.