COVID-19 put a halt to many an event in 2020, but climate action won’t wait – so it was time to innovate!
Continuing on our successes of the previous two years’ Climate Week NYC event branding and awareness campaigns, our designs this year for an immersive and interactive virtual conference helped bring New York City to homes, businesses, and world leaders all over the planet.
We built on the theme of ‘Building a Better Future’ as the world contends with some of the biggest challenges of a generation. The positive and striking identity and messaging was adapted for multiple applications to help achieve a record-level of engagement across the five boroughs of NYC and around the world.
In NYC locally, the campaign included TaxiTV videos, covering over 13,500 New York City taxi cabs; which saw 435,000 impressions, LinkNYC OOH media for a network of 1,777 advertising screens; which garnered 35 million impressions, and 50 bus stops in prime locations around the city – all providing the perfect backdrop for the critical activities throughout the week.