The Black Isle Group (BIG), a leadership coaching company, asked us to update their brand. This was an exciting opportunity to really capture and reflect a distinct brand character and clear message that resonated with existing Black Isle Group clients and new audiences alike.
Our goal was to accurately reflect the newly updated brand positioning and values through a visual identity that represents the BIG approach.
Visually, we needed to communicate what working with BIG feels like, with a sense of how their clients are revitalised after working them. We needed also to convey