Collaborating with the LTA and supporting the ITF, we proudly contributed to the seamless execution of the 2023 Davis Cup Finals (Group B), widely recognized as the ‘World Cup of Tennis.’ Our responsibility included meticulous site transformation of the largest indoor arena in Europe – The AO Manchester Arena, adhering to provided style guides.
Our commitment extended to comprehensive branding solutions, encompassing large-format on-site and off-site dressing, along with a diverse range of printed and digital promotional materials. Additionally, we helped deliver an impactful advertising takeover event at Manchester Victoria Station, featuring the Lexus Great Britain Davis Cup team and counterparts from Australia, Switzerland, and France.
This prestigious event’s pinnacle showcased the Davis Cup’s unique ambience. A five-day competition culminated in a historic victory for Great Britain over France, witnessed by a record crowd of 13,000 fans—the largest in the competition’s 123-year history.