Davis Cup Manchester 2023

 

TENNIS TOURNAMENT BRAND APPLICATION

Collaborating with the LTA and supporting the ITF, we proudly contributed to the seamless execution of the 2023 Davis Cup Finals (Group B), widely recognized as the ‘World Cup of Tennis.’ Our responsibility included meticulous site transformation of the largest indoor arena in Europe – The AO Manchester Arena, adhering to provided style guides.

Our commitment extended to comprehensive branding solutions, encompassing large-format on-site and off-site dressing, along with a diverse range of printed and digital promotional materials. Additionally, we helped deliver an impactful advertising takeover event at Manchester Victoria Station, featuring the Lexus Great Britain Davis Cup team and counterparts from Australia, Switzerland, and France.

This prestigious event’s pinnacle showcased the Davis Cup’s unique ambience. A five-day competition culminated in a historic victory for Great Britain over France, witnessed by a record crowd of 13,000 fans—the largest in the competition’s 123-year history.

Acknowledging the excellence displayed throughout the event, the MCR Active Manchester Sports Awards honoured the Davis Cup Finals as the Event of the Year. We express deep gratitude and pride for our role in contributing to the success of this significant tournament.

In the realm of events branding, our approach embodies fast-paced, responsive flexibility, ensuring suitability across a broad spectrum of mediums and scale. Our steadfast commitment to delivering creative, consistent results for brand showcase experiences stands as a testament to our dedication year after year.

 

Deliverables

Complete on-site and off-site Tournament Dressing:
Manchester Railway Station Takeover
Entrance, Perimeter & Spectator Area Branding and Wayfinding
Team Area Branding Application
Tournament Promotional Billboards
Tournament Animated Billboards
Hospitality Branding Application
Hospitality Promotional Guides, Brochures and Menus
Tennis Court Surrounds, Hoardings and Furniture
On-the-Day Event Programmes
Large Format Banners and Posters
OOH Advertising
Tournament Passes
Press Advertisements