Signify
INFOGRAPHICS
When the world’s largest lighting company, Signify (formerly Philips Lighting), sought to launch its Green Switch Program—an ambitious global sustainability initiative—we partnered with them to craft a dynamic suite of infographics, bringing their vision to life with compelling, interactive storytelling.
The Green Switch Program empowers businesses, cities, and households to slash energy consumption and reduce carbon footprints through the simplest, most effective method: switching to connected LED lighting. By adopting this technology, organizations can significantly enhance energy efficiency, reducing power consumption and cutting costs. Connected LED lighting also improves public services and safety by upgrading urban infrastructure with smart, responsive systems. Most importantly, this shift plays a critical role in the fight against climate change by dramatically lowering greenhouse gas emissions.
Our role was to communicate these benefits visually, creating a collection of static, animated, and interactive infographics. Each piece was designed to make complex sustainability themes engaging and easy to grasp, driving meaningful action among businesses and consumers alike.
We also developed a visually captivating Sustainability Journey timeline that chronicled Signify’s evolution—from its founding as a family business in 1891 to its Climate Transition Plan targeting Net Zero by 2040.
Our collaborative, end-to-end process involved content strategy, storyboarding, wireframing, conceptual style exploration, design, animation, platform optimization, and localization into ten languages. We crafted a flexible, visually rich aesthetic that harmonized with Signify’s brand while enhancing its existing infographic style.
The result was a long-scroll storytelling journey packed with insightful stats, interactive calls to action, and intuitive design. This seamless flow made it easy for audiences to absorb information and act, delivering a powerful tool to support the global switch to sustainable lighting.
We are proud to have supported this impactful program, helping accelerate the transition to a cleaner, safer, and healthier future.
Deliverables
Conceptual Design
Infographic Design
Wireframing
Animation
Icon Design
2D Illustration
Social Media Assets
10x Language Translations
Asset Bank
Program Benefits include:
Energy efficiency: LED lighting can help businesses and cities reduce their energy consumption
Public services and safety: Connected LED lighting can improve public services and safety.
Climate change: Switching to LED lighting can help reduce greenhouse gas emissions and fight climate change.
