Climate Group
CLIMATE WEEK NYC 2024
Reflecting on our sixth year as the creative design agency behind Climate Week NYC’s branding and visual identity, we couldn’t be more proud of the journey we’ve taken with this monumental event. Climate Week NYC 2024 was dubbed “this year’s hottest climate bash” and witnessed by billions globally, a testament to its growing influence. We were thrilled to help craft this year’s theme, ‘It’s Time,’ which resonated throughout the entire event as a call to action for urgent climate progress. The theme became a platform for supporting speeches and campaigns from some of the world’s biggest brands, including Hitachi, PWC, and Siemens.
Our design approach was centered around the theme of time and the critical need for immediate action. We created a striking visual identity that integrated impact type, bold illustrations, animations, and a unique set of image treatments. The design featured clock hands in various abstractions—an exaggerated visual motif that underscored the ticking clock of climate change. These design elements became a flexible and repeatable visual device that could be applied seamlessly across all physical, digital, and print materials, ensuring a consistent and powerful presence throughout the event.
The sheer scale of Climate Week NYC 2024 was unprecedented. With 900 events—50 percent more than last year—and over 150,000 attendees, the event has solidified itself as the leading global platform for climate action. The event attracted top lawmakers, CEOs, sustainability leaders, and climate experts, all converging in New York to set the agenda for the year ahead. As noted by The Wall Street Journal, Climate Week NYC has now eclipsed even the United Nations Climate Change Conference (COP) in prominence and influence.
Our designs were more than just visuals; they were part of a larger mission to instill optimism and urgency in the face of the climate crisis. By integrating the ‘It’s Time’ theme into every aspect of the event, from city-wide out-of-home campaigns to the digital sphere, we ensured that the message of urgency was loud and clear. Beyond the designs, our work contributed to fostering a sense of hope and collective action throughout the week.
This year’s event embodied a palpable energy and optimism, fueled by a collective belief that we can tackle the climate crisis together. It was a week of hope, action, and solutions, and we are incredibly proud to have played a role in making it happen. As the world grapples with growing environmental challenges, Climate Week NYC 2024 has proven once again that unified, urgent action is possible—and it’s happening now.
Deliverables
Creative Direction
Conceptual Design
Logo Design
Visual Identity Design
Messaging Development and Theme Crafting
Physical Venue Environments 2D and 3D
Brand Guidelines
Creative Style Guide
Physical Conference Venue Branding across 3 venues
Digital Screen Loops and Backdrop Display Animations
Sub Theme Illustrations and Animations
Social Media Campaigns, Animations, Templates
OOH LinkNYC Digital Billboards
NasDaq Times Square Billboard
OOH Bus Posters
OOH News Kiosks
App Assets and Promotion
Partner Report Documents
Some of the major announcements include;
In a press briefing during The Hub Live, California Attorney General Rob Bonta, alongside actor Lou Diamond Philips, announced he is suing ExxonMobil for what he called a ‘decades-long campaign of deception that caused and exacerbated the global plastics pollution crisis’.
U.S. Steel and Responsible Steel had a first-of-its-kind certification announcement. US Steel is now the first steel company in the world that produces ResponsibleSteel Certified Steel at its Big River facility in Osceola, Arkansas. It’s expected this will set a clear example for the critical decarbonization of steel production.
Forty of the USA’s leading green banks, collectively responsible for more than $10 billion in new investments last year alone, announced a new partnership to coordinate a historic wave of clean energy investment and provide climate solutions to every corner of America.
