Climate Group
CLIMATE WEEK NYC 2025
In a year defined by disruption and uncertainty, we were challenged to capture the tone of the moment. It’s a time when commitments are being rolled back by some, but others are already well into transition. For all the political noise, the climate agenda is still alive and kicking. From business to investment to NGOs, people are pushing forward — often quietly, but with real determination.
The task ahead of us is daunting, and it’s clear we can only meet it if we act together. Climate Week NYC 2025 needed to keep that momentum going. Partnering once again with The Climate Group, we created the theme ‘Power On,’ a rallying cry to move from promises to progress.
Designed to channel optimism, energy, and resolve, Power On captured the defiant spirit of a world determined to accelerate real climate solutions. The theme became the foundation for a vibrant visual identity — one that inspired collective action, innovation, and hope in the face of global challenges.
Our design approach brought this momentum to life through an identity alive with energy and motion. Electric gradients, radiant light forms, and bold type created a visual language that balanced optimism with gravity — able to host hopeful stories of innovation while holding space for the harder truths of a changing world. This system translated across every touchpoint — from event stages and broadcast graphics to digital campaigns and city-wide out-of-home placements — ensuring a consistent and powerful presence across New York and beyond.
Climate Week NYC 2025 was the biggest yet, hosting more than 1,000 events and welcoming over 100,000 participants. The flagship program convened over 100 global leaders, including European Commission President Ursula von der Leyen, the Prime Ministers of Antigua and Barbuda and the Bahamas, ministers from across Asia and Europe, and activists such as Mark Ruffalo and Jane Fonda
Helen Clarkson, CEO of The Climate Group, captured the mood in her opening address:
“It may seem contradictory to talk about power at a time when many of us feel so powerless. But Climate Week NYC has never been about what we can do as individuals — it’s about what we can do together.”
That message of defiant optimism defined the week. Across the city, conversations shifted from pledges to practice — exploring how renewable abundance, electrification, and innovation can shape a better future. From policymakers to corporates, a new narrative took hold: climate action not as compliance, but as the creation of better lives and stronger economies.
As UNFCCC Executive Secretary Simon Stiell noted, this year marked “a new era of climate action.” Amid disruption and uncertainty, the world’s climate community gathered to prove that progress is possible — and already happening.
Through the creation of the ‘Power On’ theme and its bold, optimistic identity, we helped capture and amplify that message. It was a week defined by collaboration, courage, and conviction — a reminder that when we act together, we have the power to change everything.
Let’s Power On — together.
Deliverables
Creative Direction
Conceptual Design
Logo Design
Visual Identity Design
Messaging Development and Theme Crafting
Physical Venue Environments 2D and 3D
Brand Guidelines
Creative Style Guide
Physical Conference Venue Branding across multiple venues
Digital Screen Loops and Backdrop Display Animations
Sub Theme Illustrations and Animations
Social Media Campaigns, Animations, Templates
OOH LinkNYC Digital Billboards
OOH Bus Posters
OOH News Kiosks
Partner Report Documents
Climate Week NYC 2025 showcased that even in uncertain times, progress is possible. Ministers, business leaders, activists, and creatives embodied the Power On ethos, turning discussion into solutions and pledges into progress. The job of brand storytelling should never rest on a single element, but on the harmony of design, messaging, and experience. Together, these facets mirrored the event’s purpose: to inspire collective action, foster optimism, and prove that even when the world faces uncertainty, collective action drives us forward.
