The Tennis Foundation asked us to create an identity for a new initiative called School of Tennis, intending to radically change the way tennis is delivered in secondary schools.

The vision was to establish 150 ‘School of Tennis’ trailblazers that will drive up the standard of secondary school tennis, improving pupils’ experiences and enjoyment of the sport.

We developed a strong, vibrant and fearless personality, designed to empower the teenage players and offer a playful affront to the expected traditions; reinforcing the new, dynamic teaching approach. This personality was then applied across a whole range of materials to promote the initiative within the secondary school network.