We developed a boundary-pushing, modern brand identity designed to clearly reflect a forward-thinking, brave, sports-tech leader.

Sporting Innovations is a sports consultancy company who specialise in delivering cutting-edge technology.

The logo marque was created from two fused orbs that characterise the two founding sports of tennis and basketball.

They are joined to form an ‘s’ and intersected by a line mark taken from sports court boundaries or sports lanes but applied at equal weight and graduation to suggest the ‘i’ of innovation.