Project Description

LTA Wimbledon Tennis Zone

EXPERIENTIAL GRAPHICS 2017

We were tasked by the LTA to create a ‘Garden Party’ themed Wimbledon Tennis Zone for the LTA British Tennis stand at the 2017 Wimbledon Championships.

The theme design would be applied to a range of large format panels arranged on the outer entrance to the stand and inner walls.

The stand would be an interactive experiential engagement site, featuring fun tennis based activities primarily used by tourists, and visitors of the Wimbledon Championships – mostly bored kids and people escaping the rain!

The final designs captured the essence of all things Summery and fun in a Garden Party setting with styling appropriate for the pedigree of The Championships.

Deliverables

Strategy
Conceptual Design
3D Mockups
Location + Prop Sourcing/Creation
Art Direction
Photoshoot
Large Format Graphics