The Black Isle Group (BIG), a leadership coaching company, asked us to update their brand. This was an exciting opportunity to really capture and reflect a distinct brand character and clear message that resonated with existing Black Isle Group clients and new audiences alike.
Our goal was to accurately reflect the newly updated brand positioning and values through a visual identity that represents the BIG approach.
Visually, we needed to communicate what working with BIG feels like, with a sense of how their clients are revitalised after working them.

We needed also to convey the diverse and vibrant personalities of the BIG coaches and staff, being the most important part of their service.
BIG are far from a digital horoscope service, their interaction with clients are truly bespoke and tailored to the specific requirements of each of their clients particular needs. BIG therefore, wanted to avoid the cold business clichés and portray a sense of intimacy in their approach.
To create a truly standalone visual identity we commissioned bespoke photography sessions in order to build a unique and personal imagery bank for BIG.